"Everyone's talking about Alexa... And it's very clear why!
No wonder A P Wilding is THE headshot choice for so many actors"
Sara Keel
I genuinely love what I do and still have moments where I can’t believe I get to do it for a living.
Helping actors move forward in this industry by creating casting portraits that open doors — and sharing my years (ahem) of experience — is something I’m hugely grateful for.
I started in fine art, then moved into modelling, acting, and singing before stepping behind the camera over 20 years ago. After shooting fashion and editorial work, I shifted into performers’ headshots — where I’ve focused for the past decade.
Having worked on both sides of the camera, I now understand the casting process far better than I ever did as an actor. When I was casting my own editorial shoots, I learned just how fast decisions are made — often in seconds — and driven by instinct.
That insight now drives everything I do. I shoot with one goal: to create headshots a casting director will connect with instantly — the kind that get you shortlisted.
What I am not.
I’m not churning through hundreds of clients a month. I work with fewer actors so I can offer a bespoke experience — tailored, focused, and built for results. My aim isn’t volume; it’s impact. You walk away with shots that help you book work.
I won’t just give you what you think you want if it’s not going to serve you. I find out what you — and your agent — actually need. Whether you’re fresh out of drama school or have a major release coming up, your session is built around where you are and where you’re going.
I don’t deliver cookie-cutter headshots with the same lighting, backdrop, and formula. This is your branding session — personal, strategic, and completely unique to you.
You’ll have my support through every stage: prep, the shoot itself, and choosing your final images. I’ll advise on how to present them — Spotlight included — and stay in touch if you want help down the line.
These are the things I wish I’d had when I was acting. Now that I’m in a position to offer them, I see it as good karma to give back.
"This is my second time visiting A P Wilding... I knew I needed some additional promotional pictures for my business I didn't question who I was going to - it was here! She's just brilliant and my pictures are outstanding. The sessions are so relaxed and fun- she knows exactly how to get the most out of you for the pictures you're looking to get. 100% recommend."
Behind the scenes and feeling the love with the incredible Cecily Beer and the brilliant Samantha @sjbhairandmakeup
https://sjbhairandmakeup.co.uk/
"What can I say about Alexa! Firstly, she is one of the most beautiful souls we have ever met. The way in which she worked with my daughter was magical." Serena de Courcy
"After years of begging my mum for a shoot with Alexa it finally happened!!! I really did have the best day, working on my casting types from classic to troubled teen to even horror vibes and more. Thank you so much Alexa for making me feel so at home. I absolutely loved every second of working with you." Francesca de Courcy